Email Automation for NZ Businesses

Regular email marketing is broadcast: you write an email and send it to your whole list at once. Email automation is behavioural: emails are triggered by what someone does or doesn't do. A new enquiry triggers a welcome email. Three days later, if they haven't booked, a follow-up goes out. After a job is complete, a review request goes out. This kind of targeted, timed communication consistently outperforms broadcast emails by a significant margin.

We work with most major platforms — Mailchimp, ActiveCampaign, Klaviyo, HubSpot, and GoHighLevel, depending on your existing setup and needs. If you don't have an email platform yet, we'll recommend the right one based on your list size, budget, and the type of automation you need. We're not tied to any one platform.

No. Email automation is valuable from day one because it works on every new contact, not just existing subscribers. A welcome sequence that converts 30% of new enquiries into bookings delivers results from the very first person who fills in your form. List size matters for broadcast campaigns; for automation, it's about what happens to each person who enters your pipeline.

We write the email copy as part of the project. We'll ask you questions about your business, your customers, and your tone — then we write and design the emails. You review and approve before anything goes live. If you have existing copy you're happy with, we can work with that too.

We set up all automations with compliant unsubscribe links and suppression lists, following the NZ Unsolicited Electronic Messages Act and international best practices. Opt-outs are handled automatically — they're removed from all sequences immediately. We also monitor deliverability and open rates to ensure your emails are landing in inboxes, not spam folders.